Australia's competition regulator said on Monday it
would investigate whether U.S. online giants Facebook and Alphabet's Google had
disrupted the news media to the detriment of publishers and consumers.
Like their rivals globally, Australia's traditional
media companies have been squeezed by online rivals, as advertising dollars
have followed eyeballs to digital distributors such as Google, Facebook and
Netflix.
The government ordered the probe as part of wider
media reforms, amid growing concern for the future of journalism and the
quality of news following years of
declining profits and newsroom job cuts.
"We will examine whether platforms are
exercising market power in commercial dealings to the detriment of consumers,
media content creators and advertisers," Australian Competition and
Consumer Commission (ACCC) Chairman Rod Sims said in a statement.
The inquiry also would study how Facebook and Google
operated to "fully understand their influence in Australia," he
added.
The probe will have power to demand information from
businesses and hold hearings. It is due to make its final report in 18 months.
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