Google could be forced to pay over five million
iPhone users £2.7 billion in compensation as it is accused of selling their
data without their consent.
A new consumer campaign called "Google You Owe
Us" is launching a class action against the web giant over allegedly
unlawfully harvesting the browsing histories of iPhone users without their
permission.
A group of at least 5.4 million affected consumers
could be owed hundreds of pounds each in compensation, according to Richard
Lloyd, former Which? executive director and Government adviser, who is
spearheading the action.
If successful the case would be the biggest
compensation bill ever paid to British consumers over improper use of data. A
claim by 5.4 million people for £500 each
would result in a £2.7 bn payout for
Google.
Between June 2011 and February 2012, it is alleged
that Google unlawfully harvested the personal information of millions of people
in the UK by bypassing the default privacy settings on the Apple iPhone.
Google’s algorithms allowed them to trick people's iPhones into releasing
personal data from the phone’s default browser, Safari. This has become known
as the ‘Safari Workaround’.
Mr Lloyd and legal experts believe this was against
the law because it breached Section 4 of the Data Protection Act 1998. Under
Section 13 of the Act individuals can claim compensation for breaches of the
Act.
Lawyers at Mishcon de Reya have served Google with
legal papers and the case is expected to appear in the High Court next year. If
the class action is successful consumers will be able to sign up to claim a
fixed amount of compensation via an online form.
Mr Lloyd said: “I believe that what Google did was
quite simply against the law. Their actions have affected millions, and we’ll
be asking the courts to remedy this major breach of trust.
"Through this action, we will send a strong
message to Google and other tech giants in Silicon Valley that we’re not afraid
to fight back if our laws are broken.
"In all my years speaking up for consumers,
I’ve rarely seen such a massive abuse of trust where so many people have no way
to seek redress on their own.
"That’s why I’ve taken on one of the biggest
fights of my life in representing this legal action, which is the first case of
its kind in the UK against a major tech company for misusing our valuable
personal data."
Peter Vicary-Smith, chief Executive at Which?, said:
"People have to put their trust in big companies like Google because they
increasingly play a large role in our everyday lives. To have this good faith
rewarded by Google taking advantage of people's information without their
consent is something that rightly must be challenged.
"This welcome campaign should empower
consumers by bringing the issue into the spotlight and enabling those affected
to rightly seek collective compensation."
Google has been contacted for comment.
"Please, my Dear Viewers, We will like to welcome your comments...
In order to serve you better..."
Signed: 9jasiren Team.
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